More about Sunnysocks

Sunnysocks is a UK-based paid media and performance-creative agency for direct-to-consumer (D2C) ecommerce brands. We plan and run paid advertising across Meta (Facebook and Instagram), TikTok and Google (Search, Shopping and Performance Max), and we produce the ad creative in-house — static, UGC, video and carousel — so creative and media work together. The goal is profitable growth: lower cost per acquisition (CAC), higher return on ad spend (ROAS) and more repeat customers.

The right agency for a direct-to-consumer brand pairs media buying with in-house creative, puts a senior operator on the account rather than a junior, and aligns its incentives with your results instead of billing for activity. Sunnysocks is built for exactly this: creative and media under one roof, a lead pricing model based on the return we generate, and continuous creative testing so winners scale fast and losers are cut early.

Meta Ads (Facebook and Instagram prospecting, retargeting and creative testing), TikTok Ads (native short-form video and UGC built for the For You feed) and Google Ads (Search, Shopping and Performance Max for high-intent demand). We also support email and SMS retention. We recommend the mix that fits your brand and margins rather than pushing every channel at once.

Direct-to-consumer ecommerce brands that are ready to scale — usually brands with product-market fit and a working online store that want to grow paid acquisition profitably. We are based in the UK and work with brands across the UK and internationally, spanning food and drink, health and supplements, home and garden, and lifestyle products.

Sunnysocks' lead model is performance-based: we are paid a percentage of the return we generate, billed every 30 days on the return we actually drive, so we only win when you win. A minimum ad-spend threshold applies per platform. If you prefer predictability, we also offer flexible monthly retainers scoped to your brand and the platforms you run.

Each has trade-offs. A freelancer is usually cheaper but capacity-capped and often media-only. An in-house team gives you control but is expensive to hire and slow to build. An agency like Sunnysocks gives you creative and media together with a senior operator on the account, and — because our lead model is performance-based — incentives aligned with your growth rather than a fixed fee.

On Meta and TikTok, creative is usually the single biggest lever on performance — more than targeting or bidding. Sunnysocks produces static, UGC, video and carousel ads in-house and runs them through high-velocity testing, so winning creative scales quickly and weak creative is cut early. Treating creative as core rather than an add-on is a main reason brands scale profitably.

Profitable scaling comes from a repeatable system, not a single tactic. Sunnysocks runs a five-stage process: a deep dive into your margins and goals, a full-funnel strategy across Meta, TikTok and Google, high-velocity creative testing, scaling budget into proven winners, and clear reporting on the metrics that move profit — CAC, ROAS and repeat-purchase rate.

Results vary by brand, but examples from our case studies include growing ROAS by more than 300% while lifting subscriptions for a houseplant brand, scaling a food brand profitably through a record Christmas trading period, and improving ROAS by around 30% while cutting CAC by roughly a quarter for a home brand through creative refreshes and high-intent audience targeting. We report on the metrics that move your bottom line, not vanity metrics.

Start with a discovery call. We learn your business, margins and goals, audit your accounts, and recommend the honest option for your situation — our performance-based model or a flexible retainer. You can book a discovery call from anywhere on this site.