Sunnysocks Digital Marketing
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Scaling brands,
one success story
at a time.

Full-funnel paid media and performance creative for D2C ecommerce brands ready to scale.

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Brands we've worked with

Trusted by brands
that scaled with us.

GetHair
Gåva
Active Root
East at Home
Lazy Flora
Smokey Carter
Glide
Cake or Death
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Case studies

Real business growth.
Impact that speaks for itself.

The Brook

ROAS +365% · orders +559%

Specialist creative testing scaled Meta profitably.

Gåva

Sales +600% · AOV +20%

High-velocity creative testing over a peak season.

East at Home

ROAS +30% · CAC -25% · purchases +45%

Creative refresh plus high-intent audience targeting.

Active Root

Strong, steady results month on month

Diligent testing of creative, audiences and offers.

Sprouts of Bristol

ROAS +386% in about a week

Fast, knowledge-led Facebook ad setup.

Lazy Flora

ROAS +314% · subscriptions +150%

Offer testing on highest-AOV products.

Smokey Carter

A record Christmas trading period

Bespoke Christmas creative and full-funnel strategy.

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In their words

Founders fuelling our success and their stories.

Creatives that generate real leads

I'm happy with the creatives and the number of leads you managed to generate.

Kaan Aksoy
Kaan Aksoy
Founder & CEO, GetHair
Finally, an agency worth switching to

I ran ads in-house for 18 months after being burnt by 4 agencies, but Aaron is careful with budget and super methodical. I highly recommend him.

Thea Brook
Thea Brook
Founder & CEO, The Brook
Transformative, full-funnel ROAS

A strategic mindset, deep Meta knowledge and a data-driven approach led to a remarkable ROAS. The impact has been transformative.

Jessica Dahlin
Jessica Dahlin
Co-founder, Gåva
Consistent growth from paid social

The impact on our sales has been amazing. Clear communication and a full-funnel approach with strong retargeting.

Ali Zaman
Founder, East at Home
Consistently strong results

Excellent account management and consistently good results over the period. I'd definitely recommend his services.

William Townsend
Founder & MD, Active Root
ROAS up 386% in about a week

He got us an incredible ROAS in around a week. Would recommend to anyone looking to run FB ads.

Jessy Edgar
Director, Sprouts of Bristol
Our highest ever ROAS

He achieved the highest ever consistent ROAS for my company, and I've worked with a lot of bigger agencies. Very highly recommended.

Claire Ransom
Founder & CEO, Lazy Flora
Revenue up, CPA down over time

Our revenue increased dramatically and our CPA dropped over time. Worth every penny, couldn't recommend enough.

Chris Humphris
Director, Glide Bike Classes
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Performance creative

Creative built to be tested,
and to win.

Static, UGC, video and carousel ads produced in-house, then run through high-velocity testing so the winners rise fast.

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What we do

Meta Ads

Facebook and Instagram prospecting, retargeting and creative testing, built to scale profitably.
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TikTok Ads

Native short-form video and UGC that stops the scroll and drives high-intent traffic.
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Google Ads

Search and PPC that captures high-intent demand, with ongoing optimisation for lower CAC.
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The Sunnysocks approach

A predictable system for scaling your business.

1

Deep dive

We learn your business, margins and goals before we touch a campaign.

2

Strategy

A custom plan built around your brand's economics.

3

Creative testing

Ship many angles fast and let the data crown the winners.

4

Scale

Pour budget into proven winners, full-funnel.

5

Reporting

Clear reporting on the metrics that move your bottom line.

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Why choose us?

The honest comparison.

  Sunnysocks Typical paid-media agency Freelancer
Creative + media under one roof ✓ Both, moving together ✗ Often creative sits elsewhere ✗ Usually media only
Who runs your account ✓ Senior operator, hands-on ✗ Passed to a junior ✓ One person, but capacity-capped
Performance-based pricing ✓ We only get paid a % of the return we generate ✗ Fixed retainer regardless of results ✗ Hourly or flat fee
Care with your budget ✓ "Careful with budget, super methodical" ✗ Incentivised to spend more ✓ Variable
Testing rigour ✓ High-velocity, structured testing ✓ Varies by team ✗ Limited by one person's bandwidth
Reporting ✓ Clear, transparent, outcome-focused ✗ Vanity dashboards ✗ Ad-hoc
Platform accreditation ✓ Meta, Google and TikTok partner ✓ Sometimes ✗ Rarely
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Pricing

We only win when you win.

Our lead model is performance-based: no bloated retainer, no paying for activity that doesn't convert.

Lead model · Performance-based

Pay a % of the return we generate

  • Applies across Google, Meta and TikTok management
  • No money up front unless creative work is needed first
  • Billed every 30 days on the return we actually drive
  • Built for D2C ecommerce brands ready to scale
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A minimum ad-spend threshold applies per platform. Organic revenue is excluded from this structure.

Alternative · Flexible retainer

Predictable monthly management

from £750 per service / month

Prefer a fixed monthly fee? We build a retainer around your goals and the platforms you run, with a senior operator on the account, not a junior. Combine services and we shape a package to match your ambition.

Get a tailored quote

Priced per brand on a short call. Combine 2 or more services and save 10%.

Not sure which to choose? Find the best fit for your brand by booking in a discovery call.

About

Built for founders who've been burnt before.

I'm Aaron Sunnucks. I started Sunnysocks after watching too many founders get let down by agencies that overpromised, overspent and under-communicated. So I built something leaner: senior, hands-on, and invested in your ad spend as if it were our own.

"Careful with budget, super methodical." A client's words, and the standard I hold every account to.
Aaron Sunnucks, owner of Sunnysocks Digital Marketing
Aaron SunnucksOwner & Lead Strategist, Sunnysocks Digital Marketing
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Let's talk

Ready to grow profitably?

A straight, no-pressure conversation about your goals, your numbers, and whether we're the right fit. If we're not, we'll tell you.

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Get in touch

Let's build your growth plan.

Tell us where your brand is and what you want to scale. We'll come to the call with initial thoughts, not a generic pitch.

Where is your brand right now? Pick the one that fits best.
Roughly what's your monthly ad budget? A ballpark is fine, this just helps us prepare.
What are you most interested in? Select any that apply.
Your details

We'll reply within one working day. No hard sell, no obligation. Prefer email? aaron@sunnysocks.uk

FAQs

The questions founders ask us most.

Straight answers on budget, results, contracts and how we work. If yours isn't here, ask us on a call.

How much do I need to spend on ads to work with you?
It depends on your market and margins, but we're built for brands ready to invest in growth, not dip a toe in with pocket change. On a quick call we'll tell you honestly whether your budget is ready to scale, and if it isn't quite there yet, exactly what to do first.
How quickly will I see results?
Paid media can move fast, but profitable scaling is a compounding game. Most brands see early signal within the first few weeks as we test creative and find winners, with the bigger gains coming as we scale what's working over the following months.
What makes you different from other agencies?
Creative and media sit under one roof, so message and targeting move together. You get a senior operator on your account rather than a junior, clear and simple communication throughout, and a lead pricing model where we're paid on the return we generate, not just for showing up.
Which platforms do you run?
Meta (Facebook and Instagram), Google and TikTok for paid media, plus email marketing and performance creative. We recommend the mix that fits your brand and margins, rather than pushing every channel at once.
Do you only buy media, or make the creative too?
Both. We produce static, UGC, video and carousel ads in-house, then run them through high-velocity testing so your winning creative rises fast. Creative is usually the biggest lever on performance, so we treat it as core, not an add-on.
Am I tied into a long contract?
No long lock-ins. We keep clients by getting results and communicating clearly, not by trapping them in paperwork. We'll agree a sensible initial period to give the work time to compound, then continue month to month.
Who owns my ad accounts and data?
You do, always. We work inside your own ad accounts and you keep full ownership and access to everything, including your data and your creative. Full transparency on where every pound goes is part of how we work.
How does the performance model compare to the monthly retainer?
Our lead model is performance-based: we're paid a percentage of the return we generate, so we only win when you win. If you'd prefer a fixed monthly fee, we also offer flexible retainers scoped to your brand. We'll recommend the honest option for your situation on a call.