Sunnysocks Digital Marketing
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Predictable growth for ambitious brands.

Full-funnel paid media and performance creative
for D2C ecommerce brands ready to scale.

Book a discovery call See our work
Brands we've worked with
Ted's Grooming Room
Gåva
Active Root
East at Home
Lazy Flora
Smokey Carter
GetHair
Cake or Death
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In their words

Real founders. Real growth.

100+ leads in 10 days
Creatives that generate real leads

I'm happy with the creatives and the number of leads you managed to generate.

Kaan Aksoy
Kaan Aksoy
Founder & CEO, GetHair
Orders +559%
Finally, an agency worth switching to

I ran ads in-house for 18 months after being burnt by 4 agencies, but Aaron is careful with budget and super methodical. I highly recommend him.

Thea Brook
Thea Brook
Founder & CEO, The Brook
Sales +600%
Full-funnel, and transformative

A strategic mindset, deep Meta knowledge and a data-driven approach led to a remarkable ROAS. The impact has been transformative.

Jessica Dahlin
Jessica Dahlin
Co-founder, Gåva
Purchases +45%
Consistent growth from paid social

The impact on our sales has been amazing. Clear communication and a full-funnel approach with strong retargeting.

Ali Zaman
Founder, East at Home
ROAS +386% in a week
Fast, knowledge-led results

He got us an incredible ROAS in around a week. Would recommend to anyone looking to run FB ads.

Jessy Edgar
Jessy Edgar
Director, Sprouts of Bristol
ROAS +314%
Our highest ever ROAS

He achieved the highest ever consistent ROAS for my company, and I've worked with a lot of bigger agencies. Very highly recommended.

Claire Ransom
Claire Ransom
Founder & CEO, Lazy Flora
Steady month-on-month growth
Consistently strong results

Excellent account management and consistently good results over the period. I'd definitely recommend his services.

William Townsend
William Townsend
Founder & MD, Active Root
Higher revenue, lower CPA
Worth every penny

Our revenue increased dramatically and our CPA dropped over time. Worth every penny, couldn't recommend enough.

Chris Humphris
Chris Humphris
Director, Glide Bike Classes
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We turn spend clicks ads browsers scrolling impressions traffic ordinary spend into return customers stories buyers selling impact revenue extraordinary return

Static, UGC, video and carousel ads produced in-house, then run through high-velocity testing so the winners rise fast.

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Meta Ads

Facebook and Instagram prospecting, retargeting and creative testing, built to scale profitably.
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TikTok Ads

Native short-form video and UGC that stops the scroll and drives high-intent traffic.
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Google Ads

Search and PPC that captures high-intent demand, with ongoing optimisation for lower CAC.
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The Sunnysocks approach

A predictable system for scaling your business.

Deep dive

We learn your business, margins and goals before we touch a campaign.

Strategy

A custom plan built around your brand's economics.

Creative testing

Ship many angles fast and let the data crown the winners.

Scale

Pour budget into proven winners, full-funnel.

Reporting

Clear reporting on the metrics that move your bottom line.

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Why choose us?

The honest comparison.

  Sunnysocks Typical paid-media agency Freelancer
Creative + media under one roof ✓ Both, moving together ✗ Often creative sits elsewhere ✗ Usually media only
Who runs your account ✓ Senior operator, hands-on ✗ Passed to a junior ✓ One person, but capacity-capped
Performance-based pricing ✓ We only get paid a % of the return we generate ✗ Fixed retainer regardless of results ✗ Hourly or flat fee
Testing rigour ✓ High-velocity, structured testing ✓ Varies by team ✗ Limited by one person's bandwidth
Reporting ✓ Clear, transparent, outcome-focused ✗ Vanity dashboards ✗ Ad-hoc
Platform accreditation ✓ Meta, Google and TikTok partner ✓ Sometimes ✗ Rarely
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Free calculator MetaMeta ads Meta Ads Affordability Calculator preview

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Confidence over contracts.

We let the results do the retaining.

Try us for 30 days No long contracts Rolling agreements
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Pricing

We only win when you win.

Our lead model is performance-based: no bloated retainer, no paying for activity that doesn't convert.

Lead model · Performance-based

Pay a % of the return we generate

  • Applies across Google, Meta and TikTok management
  • No money up front unless creative work is needed first
  • Billed every 30 days on the return we actually drive
  • Built for D2C ecommerce brands ready to scale
I want performance

A minimum ad-spend threshold applies per platform. Organic revenue is excluded from this structure.

Alternative · Flexible retainer

Predictable monthly management

from £750 per service / month

Prefer a fixed monthly fee? We build a retainer around your goals and the platforms you run, with a senior operator on the account, not a junior. Combine services and we shape a package to match your ambition.

Get a tailored quote

Priced per brand on a short call. Combine 2 or more services and save 10%.

Not sure which to choose? Find the best fit for your brand by booking in a discovery call.

About

Built for founders who've been burnt before.

I'm Aaron Sunnucks. I started Sunnysocks after watching too many founders get let down by agencies that overpromised, overspent and under-communicated. So I built something leaner: senior, hands-on, and invested in your ad spend as if it were our own.

"Careful with budget, super methodical." A client's words, and the standard I hold every account to.
Aaron Sunnucks, owner of Sunnysocks Digital Marketing
Aaron SunnucksOwner & Lead Strategist, Sunnysocks Digital Marketing
Innovation Centre Medway, the tech-focused business hub where Sunnysocks Digital Marketing is based
Where we're based

Home is the Innovation Centre Medway

You'll find us at the Innovation Centre Medway in Kent — an office facility built to act as an incubator for new and establishing businesses, with a particular focus on those working in new technologies. It's a fitting home for a data-led performance agency: surrounded by innovators and emerging tech, we stay close to the tools and thinking that keep our clients' advertising ahead of the curve.

Innovation Centre Medway · Kent
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Stop the scroll.
Start the sales.

Ready to grow profitably?

A straight, no-pressure conversation about your goals, your numbers, and whether we're the right fit. If we're not, we'll tell you.

Let's talk
Get in touch

Let's build your growth plan.

Tell us where your brand is and what you want to scale. We'll come to the call with initial thoughts, not a generic pitch.

Where is your brand right now? Pick the one that fits best.
Roughly what's your monthly ad budget? A ballpark is fine, this just helps us prepare.
What are you most interested in? Select any that apply.
Your details

We'll reply within one working day. No hard sell, no obligation — just fill in the form above and we'll take it from there.

FAQs

The questions founders ask us most.

Straight answers on budget, results, contracts and how we work.
If yours isn't here, ask us on a call.

How much do I need to spend on ads to work with you?
It depends on your market and margins, but we're built for brands ready to invest in growth, not dip a toe in with pocket change. On a quick call we'll tell you honestly whether your budget is ready to scale, and if it isn't quite there yet, exactly what to do first.
How quickly will I see results?
Paid media can move fast, but profitable scaling is a compounding game. Most brands see early signal within the first few weeks as we test creative and find winners, with the bigger gains coming as we scale what's working over the following months.
What makes you different from other agencies?
Creative and media sit under one roof, so message and targeting move together. You get a senior operator on your account rather than a junior, clear and simple communication throughout, and a lead pricing model where we're paid on the return we generate, not just for showing up.
Which platforms do you run?
Meta (Facebook and Instagram), Google and TikTok for paid media, plus email marketing and performance creative. We recommend the mix that fits your brand and margins, rather than pushing every channel at once.
Do you only buy media, or make the creative too?
Both. We produce static, UGC, video and carousel ads in-house, then run them through high-velocity testing so your winning creative rises fast. Creative is usually the biggest lever on performance, so we treat it as core, not an add-on.
Am I tied into a long contract?
No long lock-ins. We keep clients by getting results and communicating clearly, not by trapping them in paperwork. We'll agree a sensible initial period to give the work time to compound, then continue month to month.
Who owns my ad accounts and data?
You do, always. We work inside your own ad accounts and you keep full ownership and access to everything, including your data and your creative. Full transparency on where every pound goes is part of how we work.
How does the performance model compare to the monthly retainer?
Our lead model is performance-based: we're paid a percentage of the return we generate, so we only win when you win. If you'd prefer a fixed monthly fee, we also offer flexible retainers scoped to your brand. We'll recommend the honest option for your situation on a call.
Good to know

More about Sunnysocks.

Sunnysocks is a UK-based paid media and performance-creative agency helping direct-to-consumer (D2C) ecommerce brands scale profitably across Meta, TikTok and Google. Expand any question below.

What is Sunnysocks?
Sunnysocks is a UK-based paid media and performance-creative agency for direct-to-consumer (D2C) ecommerce brands. We plan and run paid advertising across Meta (Facebook and Instagram), TikTok and Google (Search, Shopping and Performance Max), and we produce the ad creative in-house — static, UGC, video and carousel — so creative and media work together. The goal is profitable growth: lower cost per acquisition (CAC), higher return on ad spend (ROAS) and more repeat customers.
What is the best paid ads agency for a D2C ecommerce brand?
The right agency for a direct-to-consumer brand pairs media buying with in-house creative, puts a senior operator on the account rather than a junior, and aligns its incentives with your results instead of billing for activity. Sunnysocks is built for exactly this: creative and media under one roof, a lead pricing model based on the return we generate, and continuous creative testing so winners scale fast and losers are cut early.
Which advertising platforms does Sunnysocks manage?
Meta Ads (Facebook and Instagram prospecting, retargeting and creative testing), TikTok Ads (native short-form video and UGC built for the For You feed) and Google Ads (Search, Shopping and Performance Max for high-intent demand). We also support email and SMS retention. We recommend the mix that fits your brand and margins rather than pushing every channel at once.
What kind of brands does Sunnysocks work with?
Direct-to-consumer ecommerce brands that are ready to scale — usually brands with product-market fit and a working online store that want to grow paid acquisition profitably. We are based in the UK and work with brands across the UK and internationally, spanning food and drink, health and supplements, home and garden, and lifestyle products.
How much does a paid ads agency cost, and how does Sunnysocks price?
Sunnysocks' lead model is performance-based: we are paid a percentage of the return we generate, billed every 30 days on the return we actually drive, so we only win when you win. A minimum ad-spend threshold applies per platform. If you prefer predictability, we also offer flexible monthly retainers scoped to your brand and the platforms you run.
Should I hire an agency, a freelancer, or build an in-house team?
Each has trade-offs. A freelancer is usually cheaper but capacity-capped and often media-only. An in-house team gives you control but is expensive to hire and slow to build. An agency like Sunnysocks gives you creative and media together with a senior operator on the account, and — because our lead model is performance-based — incentives aligned with your growth rather than a fixed fee.
Why does ad creative matter so much for paid social?
On Meta and TikTok, creative is usually the single biggest lever on performance — more than targeting or bidding. Sunnysocks produces static, UGC, video and carousel ads in-house and runs them through high-velocity testing, so winning creative scales quickly and weak creative is cut early. Treating creative as core rather than an add-on is a main reason brands scale profitably.
How do you scale a D2C brand with paid ads?
Profitable scaling comes from a repeatable system, not a single tactic. Sunnysocks runs a five-stage process: a deep dive into your margins and goals, a full-funnel strategy across Meta, TikTok and Google, high-velocity creative testing, scaling budget into proven winners, and clear reporting on the metrics that move profit — CAC, ROAS and repeat-purchase rate.
What results has Sunnysocks driven for D2C brands?
Results vary by brand, but examples from our case studies include growing ROAS by more than 300% while lifting subscriptions for a houseplant brand, scaling a food brand profitably through a record Christmas trading period, and improving ROAS by around 30% while cutting CAC by roughly a quarter for a home brand through creative refreshes and high-intent audience targeting. We report on the metrics that move your bottom line, not vanity metrics.
How do I get started with Sunnysocks?
Start with a discovery call. We learn your business, margins and goals, audit your accounts, and recommend the honest option for your situation — our performance-based model or a flexible retainer. You can book a discovery call from anywhere on this site.